Once a quarter or so, the Marketing Team reviews keywords, and develops article topics for the next couple of months. Planning ahead for any holidays or other special topics that should be included, and spreading out the keywords so that we hit all of them once or twice a month.

Depending on the topic, start by researching on the Discover Healing site or on other trusted third-party sites. Stick to reputable sources, scientific studies, and other trusted sources. Save data and links that may be applicable to the article.

Create an outline for the article, mapping out the main topics it will cover, links to include, and section titles. Refer to keyword and internal linking strategy from the third-party marketing team (if applicable).

Typically aim for 600 to 1500 words per article. Longer articles tend to do well in search engines. Include the main keywords and topics in headers and subheaders, plus throughout the article as often as possible. Write in an informative, warm style. 

Some key points to remember:

• Include target SEO keywords in the headings, subheadings, first paragraph of the article, as many times throughout the article as possible while keeping the integrity of the writing, in the meta description, and alt text for images.
• Search similar articles that are ranking on the first 1 to 2 pages of Google for additional keywords to include. Expand on topics in those articles within your article. 
• See what length of article is performing well and aim for a similar word count.
• Search the Discover Healing article database for similar articles. If a similar past article exists, update that article instead. 
• Wherever possible, combine articles and consolidate information. Update an old post and repost it with a new date, or redirect old articles that aren’t performing well after combining information into longer, more helpful, informative articles.

Read through the article, making any edits as you notice issues. Grammarly is a great plug-in to help catch issues. Go to: https://www.grammarly.com/ for more info.

Make sure that the sharing settings on the Google Doc are open for edits, then paste the link into the task notes on a new task on the Marketing Team Board in Zoho. Tag QA Manager and publish the task.

Review QA Manager’s notes and make the edits and updates in the Google doc.