Once a quarter or so, the marketing team reviews keywords and develops article topics for the next couple of months following. Planning ahead for any holidays or other special topics that should be included, the keywords are spread out so that each of them are hit about once or twice a month.

Depending on the topic, start by researching on the Discover Healing site or on other trusted third-party sites. Stick to reputable sources, scientific studies, and other trusted sources. Save data and links that may be applicable to the article.

Create an outline for the article, mapping out the main topics it will cover, and section titles. Refer to Adigma’s keyword and internal linking strategy here, incorporating any suggestions they have for the article. (Note: You may need to request access to the google doc first.)

Typically aim for 600 to 1500 words per article. Longer articles tend to do well in search engines. Include the main keywords and topics in headers and sub-headers, plus throughout the article as often as possible. Write in an informative, warm style.

Read through the article, making any edits as you notice issues. Grammarly is a great plug-in to help catch issues.

Make sure that the sharing settings on the Google Doc are open for edits, then paste the link into the task notes on a new task on the Articles Board in Zoho. Tag the Quality Assurance Manager by name and publish the task.

Review the notes and comments made by the Quality Assurance Manager and make the edits and updates in the Google doc.