1. Short length. About 3 or 4 words is ideal. 7-8 words at the very longest.

2. Can include one of these phrases - Emotion Code, Body Code, Heart-Wall, Energy Healing, Energy Work, Trapped Emotions, Energy Sessions. Brad says it’s not important, as long as one of these appears within the story.

3. Interesting, catchy hook that will entice someone to read it.

4. Hint at, but don't tell, the whole story.

5. Avoid FTC trigger words. They can only be used in the story or headline if they are the actual quoted words of the submitter.