When you’re coming up with articles, one helpful way to research topics is by using a free SEO tool, such as Moz.com. You can find longtail keywords related to your website or to topics you’d like to rank higher for. For example, on Moz.com, the keyword Holistic Health returns the following information.

By selecting ‘Keyword Suggestions’ you can look at a list of long tail keywords and data about their monthly search volume. By selecting ‘SERP’ Analysis, you can learn more about pages ranking well for this keyword. This information can be helpful as you plan your content.

You can peruse the Keyword Suggestions for content inspiration:

It’s also important to make sure that we don’t have repeat topics on our website, so as you start your research you’ll want to search the DH site to see if this keyword/topic is repeated elsewhere. If it is, the best course of action is to update the old article with new information and improve its SEO. Alternatively, if there are multiple articles on the same topic, you might choose to combine those articles into one. 

Once you’ve selected a keyword you want to focus on, a good next step is to google that keyword. For example, we recently created an article about energy healing for pets. To research that topic, I googled ‘energy healing for pets’ then looked at all of the articles on the first couple pages of Google. This will show you what additional keywords are performing well, what topics could be helpful to include, the length of the articles that are performing well, and gives you inspiration for your article. Never plagiarize other articles, of course!

From your research, you should have a list of keywords to include, titles that seem like they’d be helpful to the article, and a rough estimate of how long you’d like the article to be. 

Now, take that information and use it to craft your article!

Include your main keyword phrase in the H1/article title, the first paragraph of the article (before any line breaks), in the meta description, and anywhere else you can throughout the article, while preserving the integrity of the writing. You never want the keywords to feel excessive, or negatively impact the readers experience  but you do want to include them frequently.

Include the other phrases that were present in the other articles you reviewed, multiple times where possible.

Add links to other articles - within our own DH site structure, as well as other sites that are well respected. Aim to include multiple internal links per article.

Sometimes, Red Olive will provide SEO suggestions. These can range from article topics, to website updates, meta data edits, etc. When you receive a suggestion, first review it and make sure it makes sense to change (sometimes an SEO edit would be better for rankings but doesn’t actually work for our company. An example of this is that SEO research suggests it would benefit us to use the phrasing ‘holistic health coach’ on pages about practitioners  however, our practitioners aren’t necessarily holistic health coaches, so even though it might be beneficial from an SEO standpoint, it doesn’t make sense to use that phrasing.)

Then, you’ll most likely need to edit their suggested phrasing. Make sure it aligns with the company voice.