We need to be increasingly vigilant to comply with Federal Trade Commission guidelines.

Here is a quick reference guide for language we will and will not use for describing different elements related to energy work.

This is not a complete list of words, but is representative. Remember, whenever in doubt, choose the language that is "softer" or more general.

• Avoid language that implies a guarantee or an unsubstantiated claim. Do not state anything like it's a fact. Don’t talk about helping them heal or get well. We are helping, not healing.
• Always put the word “energy” before “healing” or “practitioner.”
• Avoid referencing treating specifically titled medical conditions or mental health conditions. Instead of conditions like fibromyalgia, use words like discomfort. Instead conditions like depression, use words like sadness. Instead of anxiety, use anxiousness.
• Instead of words like pain and trauma, use words like discomfort, suffering, stressful, difficult, emotionally charged.
• Avoid statements like “determine what is holding you back”  and instead use “determine what could be holding you back"
• Identify Emotion Code / Body Code / Belief Code as energy work, alternative energy healing or energy balancing method.  
• Instead of words like heal or cure, use words like: recover, reduce, improve, restore, balance, resolve, well-being, wellness, health restored.  
• Do not use the words (or forms of the words) physician, patient, treatment, therapy, psychology. Instead use practitioner, client, help, session, or emotional descriptors.

Use with posted testimonials:

While Discover Healing can't guarantee any specific results and submitted testimonials do not constitute a warranty or prediction regarding the outcome of any individual using the Emotion Code®, the Body Code™, or the Belief Code® for any particular issue or problem, published testimonials reflect these specific users' experiences.

Here are some words and phrases that can be used in place of FTC trigger words. They are in addition to those listed in the Replacement Terms Quick Reference Guide found at: https://discoverhealing.screenstepslive.com/a/1715904-following-ftc-guidelines

Pain

trouble, annoyance, intensity, suffering, unpleasantness, discomfort, distress, sensation, pricking, throbbing, aching, grief, irksome, punishment, affliction, agony, anguish, excruciating, hurt, misery, woe, torment, torture, travail, tribulation, ailment, issue, manifestation of problem, difficulty, acute, spasm, ache, pang, irritation, soreness, tenderness, throb, malady

Irksome

aggravating, annoying, bothersome, disturbing, exasperating, irritating rankling, vexing, troubled, relapse, exhausted, worn out, injury, defeated, disagreeable, opposition, limited, restricted, disturbed, discontented, stuck, restless, strained

Healing

journey, energy healing, resolution, remedy, re-balancing, in balance, vitality, recovery, flourish, regaining balance, return to health, regenerative, regain, renewed, reformed, reestablish, made anew,  return to balance, rejuvenate, rejoice, release, free from discomfort, freeing, relief, lessens strain or tension, aid, lift up again, relieve, lighten pressure, assistance, helps, sets free, reduction of misery, alleviate, pacify, lessening intensity, calming discomfort, making milder, softening the effect, calming or quieting, restore well-being, correction, counteracts, removes, put back in proper condition, put right, make sound again, refresh, revive, repair, fresh, strong, reestablish, restoration, amended health, replenish, bring peace, harmony, results, solution, recover, reduce, improve, restore, balance, resolve, well-being, wellness, health restored, feels better

Trauma

upsetting unresolved issues from the past, intense emotional wounds, distress

Doctor, Physician, Patient

practitioner, client, friend, woman/man/child

Treatment, Therapy, Psychology

help, session, emotional descriptors, worked with, thinking process, released imbalances, used The Emotion Code, did energy work

Experience

journey, solution, results, balance, outcome, events

Panic Attacks

distressing incidents, highly charged emotionally intense events, with physical reaction of breathing disruption

Adjectives

intense, chronic, decreasing, increasing, troubling, extreme, powerful, sharp, acute, bitter, deep, excessive, extraordinary, fierce, great, harsh, heightened, profound, strong, burning, violent, vivid, agonizing, piercing, recurring, frequent bouts of, throbbing,

Migraine

debilitating head discomfort, debilitating throbbing in the head with other symptoms like nausea and light sensitivity, pang

Depression

Sadness, Low energy, low mood, aversion to activity, melancholy mood, lethargy, malaise, mental or moral ill-being, giving up, not caring anymore, lost within oneself

Pain Gone

Physical Soreness Alleviated, Don’t feel sore any more, total wellness restored

Noticed/experienced a difference, change, improvement, contrast, distinction, effects, affected change, quality/quantity is transformed